---
title: "Adyen Uplift"
description: "Find out more about how you can use Adyen Uplift to increase payment conversion, simplify fraud management, and reduce the cost of payments."
url: "https://docs.adyen.com/uplift"
source_url: "https://docs.adyen.com/uplift.md"
canonical: "https://docs.adyen.com/uplift"
last_modified: "2022-09-16T09:55:00+02:00"
language: "en"
---

# Adyen Uplift

Find out more about how you can use Adyen Uplift to increase payment conversion, simplify fraud management, and reduce the cost of payments.

[View source](/uplift.md)

##### More information

Learn more about using Adyen Uplift to prepare for the busiest time of the year by watching our [webinar](https://help.adyen.com/academy/webinars/peak-season#join-live).

You can also read more about Adyen Uplift on our [website](https://www.adyen.com/uplift).

Adyen Uplift helps you strike a balance between conversion, risk and cost. You get recommendations that are tailored for your business, can experiment with different settings, and find out where you can make changes to increase revenue and decrease cost. Adyen Uplift helps you get more out of payments and reduces the time you have to spend on operational tasks.

Recommendations and insights are powered by machine learning and automation. Use them to evaluate the full payment funnel performance, automate decisions, take action to optimize payment conversion, simplify risk management, or lower the cost of payments.

We are developing Adyen Uplift and will be adding more recommendations, insights, and settings. The experience is subject to change and might differ across regions, countries, and integration types.

## Requirements

Before you begin, take into account the following requirements and limitations.

| Requirement                                    | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| ---------------------------------------------- |   |
| **Integration type**                           | Make sure that you have built an online payments integration that supports Adyen Uplift. See the [detailed requirements and recommendations](/uplift/uplift-requirements) for the integration requirements for specific modules, and for more information about data points.                                                                                                                                                                                                                                                                                                               |
| **[Customer Area roles](/account/user-roles)** | To see the Uplift or the Checkout overview, you need one of the following role(s):- **Merchant admin**
- **Merchant report**Changing settings or taking action on recommendations can require different user roles. To change Protect settings, you need one of the following role(s):- **Risk admin**
- **Merchant change risk settings**To change Optimize settings, you need one of the following role(s):- **Merchant admin**
- **Merchant manage Uplift optimize settings**To add or change the order of payment methods, you need the following role(s):- **Change payment methods** |
| **Limitations**                                | You will only receive recommendations that apply to your integration, and that are relevant for the countries or regions you operate in. Adyen Uplift is optimized for online payments and omnichannel integrations.                                                                                                                                                                                                                                                                                                                                                                       |

## Evaluate performance and take action

Adyen Uplift looks at your company's data, how your account is set up, which features and products you use, and which optimizations could make it even better.

Based on your company and merchant settings, payment setup, risk performance, and historical data, Adyen Uplift compares and analyzes where you could optimize. In the Uplift overview, you will see several graphs to review your performance, followed by recommendations to learn how you can optimize your setup, and a section to explore more resources. We have divided the Adyen Uplift focal areas in a number of modules:

* [Tokenize](#uplift-tokenize)
* [Protect](#uplift-protect)
* [Authenticate](#uplift-authenticate)
* [Optimize](#uplift-optimize)
* [Personalize](#uplift-personalize)

Potential improvements that require your input are presented as recommendations on which you can take action. You can get different types of recommendations. For example, you can get a recommendation to add more payment methods, enable or disable features to boost revenue or reduce costs, or make changes to your risk settings or risk profile. Each recommendation contains information about the expected effect that you can evaluate, and shows you how you can take action.

To view the Adyen Uplift dashboard:

1. Log in to your [Customer Area](https://ca-test.adyen.com/) with your company account.
2. Go to **Revenue & risk** > **Uplift overview**.
3. Review the dashboard and recommendations, [start an experiment](/uplift/uplift-experiments), or take action.

To view all recommendations, go to **Revenue & risk** > **Recommendations**.

Next to the Adyen Uplift dashboard, you can use the checkout dashboard to analyze data. To use this dashboard, make sure you have [analytics and data tracking](/online-payments/analytics-and-data-tracking) enabled. The checkout dashboard lets you gain actionable insights to help you identify, quantify, and prioritize changes to your checkout experience. For example, you can review and filter data on the completion rate, how many validation errors occurred, and how long it took to complete a transaction. Based on your analysis you can make informed decisions on potential improvements.

To view the checkout dashboard:

1. Log in to your [Customer Area](https://ca-test.adyen.com/) with your company account.
2. Go to **Insights** > **Checkout**.
3. Review the information in the dashboard tabs to gather insights.

## Tokenize

Use this Uplift module to focus on optimizing online payments that use tokens, such as card on file or recurring subscription payments.

With Adyen, you can securely store one or more payment details per shopper, with the shopper's consent. These tokens replace the shopper’s payment details and can be used in subsequent payments. With tokens, you can offer an improved checkout experience to your shoppers, and limit your [PCI DSS](/development-resources/pci-dss-compliance-guide/) scope.

Apart from implementing tokenization itself, you can use features that improve tokenization in general. For example, you can use the Real Time Account Updater to make sure shopper details for card schemes such as Visa and Mastercard are updated automatically, or enable network tokenization to use scheme-based tokens.

The following sections contain more details about how to implement and set up tokenization and related features.

[**Tokenization**\
Implement recurring payments with Adyen.](/online-payments/tokenization/)

[**Network tokenization**\
Use network tokens to process payments with Adyen for better authorization rates.](/online-payments/network-tokenization/)

[**Account updater**\
Get updated card information with our Account Updater services.](/online-payments/account-updater/)

## Protect

Use this Uplift module to evaluate how your risk setup is doing by looking at the fraud rate performance, and to optimize conversion while balancing fraud risk.

Using the latest risk engine, you can detect, prevent, and monitor fraud risk, and benefit from machine learning that uses Adyen’s global transaction data. Fine-tune your risk profile to address fraud risks or business logic specific to your company using premium features such as custom rules and labels. In this way, Protect helps you stay on top of performance using the latest risk profile interface that includes functionality such as risk rule backtesting and profile analytics.

To further optimize conversion and fraud detection, make sure you enable data collection for your business to automate collecting device and behavior data from your checkout page or other pages in your website.

The following sections contain more details about how to set up and manage risk, disputes, and data collection.

[**Manage risk**\
Use our risk management solution to minimize fraud and maximize authorization rates.](/risk-management/)

[**Manage disputes**\
Handle disputes and chargebacks.](/risk-management/understanding-disputes)

[**Data collection**\
Automatically collect and send data to help detect fraud and optimize conversion. Requires that you have built a Web integration.](/risk-management/fraud-data-collection/)

## Authenticate

Use this Uplift module to apply the right authentication mechanism for each shopper, balancing security, regulation, and convenience while you maximize conversion and limit risk.

Benefit from the smart, automated decisions that our Authentication Engine makes to get the highest conversion rates. For example, the engine helps decide when to offer strong customer authentication, which exemptions to ask for, and when to request the frictionless or the challenge flow based on issuer preference. The engine is included when you have built a 3D Secure 2 native or redirect integration for Web, Android or iOS.

If you want more granular control, use dynamic 3D Secure to make sure 3D Secure is requested or, in special cases, request a 3D Secure challenge.

The following sections contain more details about how to set up and manage 3D Secure 2.

[**3D Secure 2**\
Integrate 3D Secure 2 authentication and benefit from our Authentication Engine.](/online-payments/3d-secure/)

[**Dynamic 3D Secure 2**\
Set up rules to determine which card payments are routed through 3D Secure 2 authentication.](/risk-management/dynamic-3d-secure/)

## Optimize

Use this Uplift module and the recommendations to optimize your integration for conversion and cost. Make the best use of available payment methods, and benefit from automated routing, issuer messaging, and recovery.

For example, you can explore recommendations to add payment methods, and evaluate how they can influence your revenue. Other recommendations in this module focus on optimizing payments using Smart Payment Messaging, maximizing conversion by retrying payments, and reducing cost.

The following sections contain more details about available payment methods and how to configure them, and other features that can help you optimize your full funnel payment conversion.

[**Payment methods**\
Get an overview of payment methods that you can add to your online payments integration.](/payment-methods/)

[**Auto rescue**\
Automatically retry shopper-not-present transactions when they are refused.](/online-payments/auto-rescue/)

[**Enhanced scheme data**\
Get lower fees on US domestic card online or in-person payments with enhanced scheme data.](/payment-methods/cards/enhanced-scheme-data/)

## Personalize

Use this Uplift module to optimize the checkout experience for shoppers before they complete a transaction. This module consists of different tools and a dashboard to help you explore and analyze how you can optimize the checkout experience for shoppers.

You can analyze your checkout performance using the [Checkout dashboard](#uplift-dashboards) to drive conversion and make data-driven decisions on what to prioritize to, for example, reduce checkout drop-offs.

You can also configure checkout settings to dynamically order payment methods to personalize the checkout experience, prioritizing conversion or cost. Dynamic payment method ordering can only be applied if your integration meets the Personalize module [requirements](/uplift/uplift-requirements#module-requirements).

The following sections contain more details about how to personalize the checkout experience for shoppers, and how to start experiments.

[**Dynamic ordering**\
Enable dynamic payment method ordering to personalize the checkout experience.](/online-payments/checkout-settings#checkout-payment-method-ordering)

[**Checkout experiments**\
Experiment with payment methods or dynamic payment method ordering strategies.](/uplift/uplift-experiments#experiment-types)

## See also

* [Risk management](/risk-management/)
* [Payment methods](/payment-methods/)
* [Reporting](/reporting/)
* [Online payments](/online-payments/)
* [In-person payments](/point-of-sale/)
* [Omnichannel](/unified-commerce/)
