---
title: "Omnichannel"
description: "Get insights and build customer journeys across sales channels."
url: "https://docs.adyen.com/unified-commerce"
source_url: "https://docs.adyen.com/unified-commerce.md"
canonical: "https://docs.adyen.com/unified-commerce"
last_modified: "2021-07-12T15:42:00+02:00"
language: "en"
---

# Omnichannel

Get insights and build customer journeys across sales channels.

[View source](/unified-commerce.md)

An omnichannel customer experience gives shoppers the flexibility of purchasing across multiple channels - online, in-app, or in-person. However, if the customer-facing systems are not connected to your back-end systems, you are missing out on valuable shopper insights. To be successful in all of your omnichannel initiatives, you need a holistic view of your customer’s purchases.

**Unified Commerce**, our solution for merchants with an omnichannel strategy, allows you to consolidate payments data from all customer-facing and back-end systems. With Adyen's single payments platform you have a unified view on all your customers. Regardless of the sales channel, we can help you understand the customer behind the transactions, and make informed decisions.

We can support your business with what we call the three pillars of Unified Commerce:

* **Insights**: Gaining deeper insights into who your customers are, and into the trends and shopping behaviors across channels.
* **Experiences**: Providing flexible and consistent customer journeys across all of your channels.
* **Engagement**: Boosting interactions with your customers to personalize the service and promote loyalty.

## Supported countries/regions

Our Unified Commerce solution is available in the same country/region where our point-of-sale solution is available:

| Americas |        |        |             |                          |
| -------- | ------ | ------ | ----------- | ------------------------ |
| Brazil   | Canada | Mexico | Puerto Rico | United States of America |

| APAC      |           |       |          |             |           |
| --------- | --------- | ----- | -------- | ----------- | --------- |
| Australia | Hong Kong | Japan | Malaysia | New Zealand | Singapore |

| Europe         |         |               |             |                         |
| -------------- | ------- | ------------- | ----------- | ----------------------- |
| Austria        | Estonia | Ireland       | Netherlands | Spain                   |
| Belgium        | France  | Italy         | Norway      | Sweden                  |
| Bulgaria       | Finland | Latvia        | Poland      | Switzerland             |
| Croatia        | Germany | Lithuania     | Portugal    | United Kingdom[ 1](#uk) |
| Cyprus         | Greece  | Luxembourg    | Romania     |                         |
| Czech Republic | Hungary | Liechtenstein | Slovakia    |                         |
| Denmark        | Iceland | Malta         | Slovenia    |                         |

[]()1 United Kingdom: includes Guernsey and the Isle of Man. Does not include Jersey and other UK overseas territories and crown dependencies.

| Middle-East                    |   |
| ------------------------------ | - |
| United Arab Emirates [1](#uae) |   |

[]()1 United Arab Emirates: no 5GHz network coverage for Verifone payment terminals.

## Next steps

[Insights](/unified-commerce/shopper-insights)

[Use payment data to understand your customers.](/unified-commerce/shopper-insights)

[Experiences](/unified-commerce/shopper-experiences)

[Provide customers with flexible purchase journeys.](/unified-commerce/shopper-experiences)

[Engagement](/unified-commerce/shopper-engagement)

[Interact with customers and personalize your offering.](/unified-commerce/shopper-engagement)
